Need honest feedback on a lifetime-repairable premium denim idea from Himachal (idea stage only)

Namaste everyone,

I'm at the idea stage and working on a premium denim concept from Himachal that comes with a lifetime repair guarantee to reduce textile waste

.

The problem I'm trying to solve:

A normal pair of jeans uses 3,781 litres of water to produce

It becomes waste in just 6-12 months

I want real customer thoughts before moving to prototype.

Just 3 quick questions (30 seconds only):

How long does your jeans usually last before you throw it away?

Would you pay a premium for jeans that never go to landfill?

Would you like a brand that directly supports small farmers in Himachal?

This is purely for honest feedback. No website, no sales, no waitlist yet.

Please share your thoughts in the comments. I will personally reply to every comment.

Thank you 🙏

Manna Kumar (idea stage founder)

Submitted April 18, 2026 at 05:12AM by munna3520 https://ift.tt/1Ru0Ux5

Looking for cute activewear shorts!

https://ift.tt/ybQ7iNj

Submitted April 17, 2026 at 11:45PM by Extra-Lychee4093 https://ift.tt/KmeWyPO

Is B Corp status the better metric or is it just another cop out?

I have been trying to do more research on the supply chain of the basics that I have, it is always a hit or miss since transparency is definitely not the norm in the fashion industry. What I have learned is that brands just slap a "recycled" label on polyester and call it a day, which still leaves us with maybe a moment of guilt-free shopping, microplastics and a fabric that doesn't really breathe.

I recently started looking into OGL (Ongoing, Gratitude, Love) specifically because they are a certified B Corp and part of 1% for the Planet, which is a much more comprehensive label than just a recycled label.

Their focus seems to be on plant-based fibers like wood-pulp viscose (they call it Eco-SkinKiss). It's interesting because it solves the breathability issue, though it’s not 100% plastic-free since there's still spandex for the stretch/recovery. I do love the transparency so that I know exactly what I am getting at and what kinda impact my purchase may make.

For those of you trying to be intentional with your wardrobe, do you prioritize the specific fabric composition, or do you find that a B Corp certification or similar labels (Fair trade, Organic etc) is a more reliable source of trust? Or are these all part of greenwashing that brands are trying to get us to buy more?

Submitted April 17, 2026 at 09:30AM by Yssssssh https://ift.tt/qYk8xC3

Sashiko stiching

https://ift.tt/MAEpVZB

Submitted April 17, 2026 at 08:26AM by Jhonny_Fleu https://ift.tt/7AEekGL

My other bleach art

https://ift.tt/OvXYLsw

Submitted April 17, 2026 at 06:31AM by Anc_pdmua https://ift.tt/94iaU7n

We spent 18 months turning banana plant waste into sofa fabric, curtains and floor coverings sampling is finally live

https://ift.tt/zEU72OB

Submitted April 17, 2026 at 01:20AM by maleemaindia https://ift.tt/iMILoU5

Fashion as a protest

https://ift.tt/zXICfHL

Submitted April 16, 2026 at 03:51PM by Jhonny_Fleu https://ift.tt/JenvA4w

How do you tell when a brand has real sustainability initiatives and is not just greenwashing?

I’ve been trying to shop more intentionally lately, but it’s hard to tell what’s actually sustainable versus just well marketed. I’m curious how people here evaluate what is a ""safe"" brand to shop from an environmental perspective, especially around materials and transparency. I know the most sustainable way to buy clothing is to thrift, but I do still want to purchase things new sometimes and I want to have a few go-tos that I know I can trust.

Submitted April 16, 2026 at 03:18PM by OrangeSpectre https://ift.tt/DOVM3za

How can I save this beautiful tshirt?

https://ift.tt/4a7bCpo

Submitted April 16, 2026 at 09:30AM by AnnaMoonMoon https://ift.tt/mKxD86U

Ethical Activewear

🧘🏻‍♀️🪷 Voice your wants in ethical activewear! 

Hi everyone,

I'm in the process of building my ethical and polyester free activewear brand Fawna. As a pilates teacher and fashion graduate, I wanted to create garments that were safe and sustainable to move in. I'd love if you could take a minute to answer my questionnaire to help me build a brand that's good for the world. 

https://docs.google.com/forms/d/e/1FAIpQLSfvnN7t9L-NffqwTkOBKYN3iG_QA-kIbwvQZDU5_m_c28N2jA/viewform?usp=dialog 

Thanks so much - Find my brand page below if you'd like to follow along for the journey. Lots of love👚

https://www.instagram.com/fawna.studio/ 

Submitted April 16, 2026 at 12:40AM by Regular-Resident5808 https://ift.tt/upm3V8H