I feel that most people confine themselves to 3-4 brands, and they don't go looking around. Just recently I stumbled across the independent designers of Eastern Europe, and that has completely transformed my thoughts on accessories.
Genuinely curious because I've paid for an order and a few days later they cancelled it saying I'm the one who cancelled it and refunded me. They aren't responding to my emails either. In Australia/Melbourne.
Hi all,
I am in the process of creating a Womens' D2C sustainable clothing brand. The idea is to have a clean supply chain as much as possible and create clothes that actually reduce the carbon footprint of the customer and the business stay net neutral.
We aim to be a brand that does not compromise on the quality of fabric or the design. Currently, a lot of sustainable brands compromise on one or other and many that don't. Aesthetics and style would still remain a core concept but educating customers about the fabric and its sourcing is how we plan to bring about more awareness around true sustainability. We don't just want to add CSR button on our website but actually be one of those brands that cares about the environment and our future customer's skin.
Eventually the goal is that we also increase the lifecycle of the product by engaging in circular systems around the clothes that we create, so nothing ends up in landfills. I am still planning the pricing model for this and coming up with operational processes.
I would love to hear from everyone who cares about the impact of their choices on the environment and sustainable fashion. As a customer what do you care about most? What would you appreciate in the story of a new emerging brand? And what would be the decision making factor when it comes to purchasing.
We are starting very lean and small, so of course, we don't have the big bucks to spend on marketing and creating that hype around it. But the story is being built on integrity and what we care about. The big vision is to revolutionize how people think about clothing and do our bit in saving the planet at the same time. Any comments, inputs, feedback, or hope and thoughts are welcome. Thank you in advance.
Every single brand below is 100% cruelty-free!!!! (never tested on animals).
i do not include Peta, EVE Vegan, or the Vegan society on this list. ONLY Leaping Bunny certified and 100% open to the public dossiers
none of these brands use A.I.
✍️ THIS IS MY LIST THAT I HAVE PUT HOURS UPON DAYS OF WORK INTO. this guide is a living project that I am always expanding and refining.
Quick Guide:
💓 = Vegan
💛 = Plastic-Free
💜 = B-Corp
🍉 = 100% Independently Owned (No corporate parent or outside financial investment group)
✨ = Brands that i personally use
🐰 = Leaping Bunny Audited Cruelty-Free
🌿 = Verified Alternative Compliance (Strict zero-pipeline testing, open dossier, and fully transparent material sourcing)
(If the emoji is next to the main category, it applies to every brand listed under it)
Flag emojis from the company's Country of Origin
👕 SUSTAINABLE CLOTHING
♂️=Men's♀️=Women's 🤱🏽=Children's
The following six small businesses had to completely reinvent how apparel is constructed just to exist. They use proprietary, custom-knit fabric tension or special plant-based tree rubbers wrapped in organic materials to circumvent the plastic problem entirely: (💛🍉)
•KENT 💓♂️♀️ 🇺🇸
•The Very Good Bra 💓✨♀️ 🇦🇺
•Cottonique 💓♂️♀️🇺🇸
•Rawganique ♂️♀️🤱🏽 🇨🇦
•Svante Studio 💓🤱🏽🇬🇧 (U.K.-based, ships to USA via Svante Kids Natural Activewear)
•ODDObody 💓♂️♀️ 🇺🇸(Note: They utilize administrative tools with built-in AI components.)
Standard Eco Apparel ♀️(Contains hidden synthetic threads or blends)
•Harvest & Mill 🍉♂️🇺🇸(The Hidden Plastic: They use 100% USA organic cotton fabric, but must finish hems with durable polyester-core sewing threads.Total Plastic Percentage: Less than 1% of the total item weight.)
•Industry of All Nations 🍉♂️🇺🇸 (PLASTIC CHECK: While their shirts, pants, and sweaters are beautifully plastic-free using organic cotton and alpaca wool, they do NOT pass a 100% site-wide plastic-free rule. Specific items like their Wild Boxers utilize waistbands made from recycled synthetic elastic).
•MATE the Label 🍉♂️🇺🇸(1-6% plastic)
•Happy Earth 💓 💜 🍉♂️🇺🇸(1-10% plastic. Clean organic lounge options sit at 1%, but their durable outdoor stretch gear relies on standard synthetic blends)
•Reprise Activewear 💓🍉🇺🇸(6-8% plastic)
•Reformation ✨🇺🇸(2-40% plastic. Linen dresses stay relatively low in synthetics, but wide ranges of their denim and knits blend elastane, nylon, and polyester.)(Owned by a neutral private equity firm, Permira, meaning it stays highly eco-conscious and cruelty-free, but has no independent tag)
•Sézane 💜✨♂️🇫🇷(2-46% Plastic. Premium leather and silk items are structured using synthetic linings, polyamide (nylon) blends, or acrylic stitchings) (Backed by minor neutral investment, but founders retain independent control)
•Dôen | Cleobella | Christy Dawn 🍉🇺🇸 (Do not assume these are always pure. While their base cotton lines are clean, all three brands regularly release high-end statement dresses made with 90-100% recycled plastic lace, nylon overlays, or synthetic deadstock polyester fabric. You must check the digital fabric breakdown before buying, or you risk wearing pure plastic.)
🥿👟FOOTWEAR ♀️♂️💓🍉
• Rawganique 💛 🇨🇦
• PURIFIED Footwear 💛 🇬🇧
• LONO Kids "Little Wild" 🤱🏽💛🐾 🇺🇸
• Wildling Shoes 🤱🏽💜 🐾 🇩🇪
• Mukishoes 🤱🏽 🐾 🇵🇹 (Plastic under 2%)
• Kengos 🐾 🇺🇸
• Bohempia 🇨🇿 (Check materials: canvas models are plastic-free, but winter/microfiber models contain recycled PET plastic)
🩱🩳 SWIMWEAR ♀️💓🍉
• BeachCandy Organics💛 🇺🇸
• Rawganique♂️💛 🇨🇦
• Natasha Tonic 🐾 🇺🇸
• Pure Earth Collection 🤱🏽 🇬🇧
• Isole & Vulcani♂️🤱🏽 🇮🇹
🧘🏽♀️YOGA MATS 💓💛🍉 🇺🇸
• Ananday
•Öko Living
•Bennd Yoga
Hi all,
I am in the process of creating a Womens' D2C sustainable clothing brand. The idea is to have a clean supply chain as much as possible and create clothes that actually reduce the carbon footprint of the customer and the business stay net neutral.
We aim to be a brand that does not compromise on the quality of fabric or the design. Currently, a lot of sustainable brands compromise on one or other and many that don't. Aesthetics and style would still remain a core concept but educating customers about the fabric and its sourcing is how we plan to bring about more awareness around true sustainability. We don't just want to add CSR button on our website but actually be one of those brands that cares about the environment and our future customer's skin.
Eventually the goal is that we also increase the lifecycle of the product by engaging in circular systems around the clothes that we create, so nothing ends up in landfills. I am still planning the pricing model for this and coming up with operational processes.
I would love to hear from everyone who cares about the impact of their choices on the environment and sustainable fashion. As a customer what do you care about most? What would you appreciate in the story of a new emerging brand? And what would be the decision making factor when it comes to purchasing.
We are starting very lean and small, so of course, we don't have the big bucks to spend on marketing and creating that hype around it. But the story is being built on integrity and what we care about. The big vision is to revolutionize how people think about clothing and do our bit in saving the planet at the same time. Any comments, inputs, feedback, or hope and thoughts are welcome. Thank you in advance.
I’m writing my master’s thesis comparing how four luxury houses (Gucci, Dior, Stella McCartney, Chloé) design and communicate their climate strategies from 2020–2025. Most of the work is content analysis of their sustainability reports and public communications, but I’d like to test what I’m finding against people who actually work on this.
Looking for 2 people for a 30-minute call in the next two weeks.
Relevant backgrounds:
- sustainability or CSR roles at a fashion brand
- consultants working with fashion
- clients,certification or standards bodies, or academics researching this area.
Anonymised in the write-up (optional), and I’m happy to share the finished thesis. If you’re open to it, comment or DM and I’ll send over the details and my university email.
heard somewhere that people who actually got money dont buy 10 cheap versions of somethin, they just buy ONE good piece n wear it for years instead. sounded obvious when i first heard it but it genuinely changed how i shop now ngl
started applyin it n honestly kinda annoyed at myself lookin back, i've bought the same cheap jacket like 4 times over the years bc it kept fallin apart, wouldve been cheaper n smarter to just buy one solid one from the start 💀 lesson learned a lil late but here we are
anyone else pick up a "buy better not more" moment with clothes that actually stuck? drop yours below
i've been trying to wear whats already in my closet more often instead of always looking for something new. Its been a nice reminder that i already have a lot of pieces i enjoy wearing. Has anyone else made a small change thats helped them get more use out of their clothes?
Please feel free to post as many surveys as you'd like in this thread. This post will repeat every week on Tuesdays at 8 am CST.
