PREFACE: Consumerism is reaching a critical halt with the pandemic this therefore presents a problem for us aspiring brand entrepreneurs. The fashion industry is one of the markets suffering the most from this economical shift. With the following passage I will address two phenomena that inherently are affecting the fashion world.The first is a social economical stand point and the second is the “drake culture vulture” circumstance.
-A RIFT HAS BEEN CREATED ONCE AGAIN-
High end fashion and regular fast fashion are gonna have an enormous rift between these two industries.Why? The masses can’t spend their income on “extra things”.In 2018 consumerism was at an all time high ,that which separated high end with low end was non-existent.Accessible to all masses ,the rich were rich so who gives a fuck ,the middle class was wealthy and the lower class was able to be indebted cause of low interest rates in the majority of countries . Those interest rates are gonna sky rocket in these next months ,why ?
The banks need money cause they’re too busy giving loans to the majority businesses cause If you haven’t noticed ,there’s no consumerism in non dispensable products.The companies that pertain to these niches they’re all f-ing broke.Covid is bad but it’s triggered a bigger flu that could ever be contained.
Pretty much “An immense rift between high end fashion and low end fashion has segregated them once again”
-Formal informality potentially will be the next wave-
Taking into consideration the aforementioned.This now allows distinguished designers too expend more on lavish materials.Cause now their market shall be directed towards the high end buyers.More expensive materials , higher end cloths ,cuts that suit the wealthy(formality).The fashion market hasn’t been able to shift away from the typical graphic tees that have dominated the market since the 2010’s that deter from unique cut and sews.Perhaps this could be seen as a necessary evolution leaving behind the standard of mediocrity that has saturated the fashion world.
Ok now so the second is Drake “The culture vulture” it’s pretty apparent that celeb pop culture has a big influence on what we see as “desirable”. Drake Champaign papi ,this dude whatever he touches turns to gold now ,why cause he’s drake ! You cannot lie that he as an individual has had an influence on pop culture ,which ultimately translates into our daily lives as a society.
Drake up until recently has changed his market direction towards the uk grime scene ,he’s with other dudes now you can say which then transforms drake. The uk is becoming a power house for both music innovation and fashion innovation where high end brands like: Montcler,Heliot Emil , Aylx,Acw and the biggest one Stone Island seem to dominate this scene .Drake has notability been seen in his most previous music videos ONLY SPORTING THESE NEW UP AND COMING BRANDS , on his new song he mentions Alyx in his CHORUS ,now everybody is gonna be saying alyx and that’s Promotion bub! This will only help these brands become the center point of fashion trendsetters.
In conclusion I’d like to state that; with the nuances of technology and easily accessible softwares , globalization of markets.In our current era never has it been more easy to become an entrepreneur. The latter is that , the standard consequently must be raised to avoid saturation, only allowing the truly innovative a platform so they may define this generations art of expression .This may sound Darwinistic but I feel that the same way nature disposes of the weak so should this market aspire to accomplish.
Everybody may have something to convey but not everything can be felt due to its disillusive intention.Seek within but also seek outside ones-self to determine what value you may offer.
Thank you for reading I’m open to any opinions or criticism , I am simply saying something I feel should be known in order to create quality rather than quantity in today’s boundless world.
Submitted April 23, 2020 at 04:35PM by JadedNaive https://ift.tt/3axwLgj
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