In a world saturated with fake news and misleading product claims, we find ourselves in a trust deficit with waning levels of consumer confidence.
We’ve listened to you, trust now sits as your most valuable currency 💰and our survey findings showed us that.
💡Key findings from the Compare Ethics Report reveal that:
- Only 1 in 5 consumers trust brand claims on sustainability
- A staggering 83% of respondents would be more likely to trust a product’s sustainability claim if it had been verified by a third party.
Whilst the data shines a spotlight on the issues, this report is a call to action for the fashion industry to address the trust deficit.
This report explores the prevailing issues that face the fashion industry today and why through verification and collaboration, we can answer those calls and enhance the customer experience - proving the business case for being better. 💚
Read the Report:
Submitted October 20, 2020 at 10:15AM by compareethics https://ift.tt/3o9ApoM
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