Of course, having known celebrities, influencers, etc., is a good marketing strategy because people buy what they know, but I’m tired of seeing brands marketing themselves as ‘sustainable’ because it’s the new buzzword when they’re really just luxury. The influencers who model their clothes can afford them, but are usually sent them anyways, yet these brands expect normal people to be able to be able to afford $100+ leggings and $50+ sports bras?? I think the point of creating sustainable clothes should mean making them as widely accessible as possible so that MORE people have eco-friendly options, not exclusive to people who get sent the clothes anyways or to people who can afford them.
Submitted January 02, 2021 at 10:38AM by Smc301 https://ift.tt/384SVZo
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