Microfiber release marketing campaigns

Hi all,

I recently came across a couple intriguing marketing campaigns and product development initiatives that address the pressing issue of microfiber release and pollution in the fashion industry:

1. Grundig with its FiberCatcher technology:https://www.youtube.com/watch?v=KHnz200_YHc
2. Patagonia with a blog post on their contribution to tackle the issue:https://www.patagonia.com/stories/toward-an-end-to-microfiber-pollution/story-141340.html
3. GuppyFriend with their social media presence:https://www.instagram.com/guppyfriend/
4. Zara Home and its liquid detergent reducing microfibre shedding during washing:https://www.zarahome.com/gb/750ml-liquid-detergent-l46444725

These campaigns have sparked my curiousity about how marketing efforts can influence our perceptions of sustainability and environmental concerns especially in terms of microplastics. I'd love to engage with you all and hear your opinions on these campaigns!

Submitted August 12, 2023 at 09:59AM by plasticbarbz24 https://ift.tt/w1rDYpA