Hello everyone,
As widely known, overproduction is a huge problem in the fast fashion industry. Studies indicate that 30 - 40% of the globally produced clothing (15-45bn pieces) is discarded unworn, ending up in landfill or incinerated. I think everyone has seen pictures of textile-waste mountains in the third world. That is a huge waste of resources.
Producing clothing on-demand (made-to-order) is a solution to mitigate the problem of overproduction. Interestingly with the breakdown of the global fashion supply chains during the covid-pandemy this production model was discussed as future alternative (like in Forbes). Today the fashion industry is back in business as usual and fashion on-demand is used in a niche by some labels. I am testing this business model myself at the moment with a crowdfunding campaign for classic jeans sustainably made in the EU.
The drawback of the make-to-order model is the waiting for production of typically 6-8 weeks. Is for you personally fashion on-demand a viable option with the waiting time?
Submitted September 25, 2024 at 03:36PM by NOBS_Clothing https://ift.tt/hV1K6cQ
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