A week ago I posted a discussion here about the tension between being aware of fast fashion's issues and still finding yourself buying it anyway and the responses were really thoughtful and got me thinking further.
One thing that kept coming up was the role of online spaces in shaping how people think and feel about their consumption. Which led me to a slightly different but related question.
The sustainable fashion conversation online has exploded over the past few years. Influencers promoting conscious consumption, Reddit threads calling out fast fashion hauls, TikTok videos exposing supply chains. It's everywhere.
On one hand that seems like a positive shift: more awareness, more pressure on brands, more people thinking critically about what they buy. But I also wonder sometimes whether online discourse around fashion consumption creates more guilt and shame than it does actual behaviour change. And whether influencers promoting "ethical" alternatives are genuinely driving change or just riding a new aesthetic to consume.
But there's also the opposite side: social media and influencer culture arguably drives overconsumption just as much as it criticises it, I'd argue. Haul culture, constant trend cycles, the pressure to always have something new and stay aesthetically up to date. A lot of that is fuelled by the same online spaces that also preach sustainability. It sometimes feels like the internet is simultaneously telling you to buy more and feel guilty for buying too much.
What's your experience with this? Do you see that one side overweighs the other or do you disagree with me completely?
Submitted March 19, 2026 at 10:50AM by MathisK02 https://ift.tt/eWu83xp
No comments:
Post a Comment