The festive season is beginning in India 🇮🇳, and like every year, many of us will be buying new clothes.
We usually look at the things that are immediately visible - color, design, fabric, brand and price.
But I have been thinking about something else:
How often do we think about the person who actually made the garment?
Was it woven by hand?
How much time did it take?
Was it the person who made it paid fairly?
Is the craft being passed down to the next generation?
And what happens to the garment when we actually stop wearing it?
I have been working in the Indian sustainable fashion and handloom space, and this is something I have started thinking about much more deeply.
I am not suggesting that everyone needs to buy handloom or expensive clothing. I think it's more about being a little more conscious about what we are buying.
So I am curious: when you shop for festive clothing, what matters most to you - price, design, quality, brand, craftsmanship, sustainability, or the story behind the garment?
And what makes you trust a garment when you don't know who made it?
I'd genuinely like to hear different perspectives.
Thank You 😊 Have a great month ahead.
Submitted 2026-09-01T05:53:01Z by FamousEntrepreneur03 https://ift.tt/4MNvkO5