Creating and ethically sourced sustainable luxury clothing brand

Hi all,

I am in the process of creating a Womens' D2C sustainable clothing brand. The idea is to have a clean supply chain as much as possible and create clothes that actually reduce the carbon footprint of the customer and the business stay net neutral.

We aim to be a brand that does not compromise on the quality of fabric or the design. Currently, a lot of sustainable brands compromise on one or other and many that don't. Aesthetics and style would still remain a core concept but educating customers about the fabric and its sourcing is how we plan to bring about more awareness around true sustainability. We don't just want to add CSR button on our website but actually be one of those brands that cares about the environment and our future customer's skin.

Eventually the goal is that we also increase the lifecycle of the product by engaging in circular systems around the clothes that we create, so nothing ends up in landfills. I am still planning the pricing model for this and coming up with operational processes.

I would love to hear from everyone who cares about the impact of their choices on the environment and sustainable fashion. As a customer what do you care about most? What would you appreciate in the story of a new emerging brand? And what would be the decision making factor when it comes to purchasing.

We are starting very lean and small, so of course, we don't have the big bucks to spend on marketing and creating that hype around it. But the story is being built on integrity and what we care about. The big vision is to revolutionize how people think about clothing and do our bit in saving the planet at the same time. Any comments, inputs, feedback, or hope and thoughts are welcome. Thank you in advance.

Submitted August 5, 2026 at 06:33AM by OCD2021 https://ift.tt/nMJq6Ro

Master’s research on climate strategy in luxury fashion - looking to speak with 2 people working in the field

I’m writing my master’s thesis comparing how four luxury houses (Gucci, Dior, Stella McCartney, Chloé) design and communicate their climate strategies from 2020–2025. Most of the work is content analysis of their sustainability reports and public communications, but I’d like to test what I’m finding against people who actually work on this.

Looking for 2 people for a 30-minute call in the next two weeks.

Relevant backgrounds:
- sustainability or CSR roles at a fashion brand
- consultants working with fashion
- clients,certification or standards bodies, or academics researching this area.

Anonymised in the write-up (optional), and I’m happy to share the finished thesis. If you’re open to it, comment or DM and I’ll send over the details and my university email.

Submitted August 5, 2026 at 05:55AM by RequirementVirtual37 https://ift.tt/AePjizu

the "rich people" clothing rule i learned that changed how i shop now 👔💸

heard somewhere that people who actually got money dont buy 10 cheap versions of somethin, they just buy ONE good piece n wear it for years instead. sounded obvious when i first heard it but it genuinely changed how i shop now ngl

started applyin it n honestly kinda annoyed at myself lookin back, i've bought the same cheap jacket like 4 times over the years bc it kept fallin apart, wouldve been cheaper n smarter to just buy one solid one from the start 💀 lesson learned a lil late but here we are

anyone else pick up a "buy better not more" moment with clothes that actually stuck? drop yours below

Submitted August 5, 2026 at 04:13AM by Neeraj-S https://ift.tt/H839QfU

Women’s clothing!

/r/BuyItForLifeUSA/comments/1vbtoea/womens_clothing/

Submitted August 5, 2026 at 12:16AM by Cold_and_icy https://ift.tt/WG0Qj7v

Has anyone else started appreciating the clothes they already own more?

i've been trying to wear whats already in my closet more often instead of always looking for something new. Its been a nice reminder that i already have a lot of pieces i enjoy wearing. Has anyone else made a small change thats helped them get more use out of their clothes?

Submitted August 4, 2026 at 01:29PM by mynameisFifi https://ift.tt/9TZXB1O

Weekly survey request thread

Please feel free to post as many surveys as you'd like in this thread. This post will repeat every week on Tuesdays at 8 am CST.

Submitted August 4, 2026 at 09:00AM by AutoModerator https://ift.tt/PLGNcSj

Secondhand fashion isn't always THE solution

Don’t get me wrong, secondhand shopping is great. But it is often portrayed as THE solution to fast fashion’s problems, and it can get out of hand quite fast.

It’s not only about the fact that secondhand fashion can only circulate what has already been made (nowadays, a lot of fast fashion too), does not stop brands from producing more or create an incentive for brands to produce more ethically either.

But there is also a mindset problem. Growing resale platforms can fuel a ‘guilt-free shopping’ mentality, encouraging us to buy more because it feels more sustainable, even when we don’t actually need it. Or some people even buy fast fashion more recklessly, knowing they can easily resell it later.

Curious what your take on this is. Do you try to balance secondhand shopping with supporting ethical and more sustainable brands that are producing new clothes?

Submitted August 4, 2026 at 05:46AM by ShopLikeYouGiveADamn https://ift.tt/4UHy5Ir

Was health, budget, or the environment the main reason you stopped buying fast fashion?

https://ift.tt/5Lfejbw

Submitted August 3, 2026 at 08:59PM by Dependent_Studio1986 https://ift.tt/CrqSLGf

Looking for this dress

https://ift.tt/85uoT0w

Submitted August 3, 2026 at 07:48PM by riddim_222 https://ift.tt/s5kaUcH

Second hand onesies

Hello everyone! Would love a second opinion.

I am a doula, former career nanny, and current house manager. The family I am working for is giving away onesies since they are done having children, and a large amount of them are magnetic me brand.

As a doula, magnetic onesies are on my social media/website as a “parent must have”. My mom boss recommended I take the magnetic onesies (worn not a lot, they had MANY onesies) to put in postpartum baskets for my clients.

I would take them home, wash them with non toxic scent free laundry mix (I usually use non toxic no scent) before adding them to the baskets.

My question: is that weird? I wouldn’t include the price or tag if I bought new onesies anyways , and thought it would be a good way to recycle baby clothes and a way for new parents to try.

Submitted August 3, 2026 at 02:37PM by tiniest_sunflower1 https://ift.tt/gfKX57L