While the pandemic turned out to be an economic boon for many organizations, it radically shifted consumer behavior. Due to this reason, in the last few years, companies including Zoom, Slack, Shopify, and Netflix perfectly positioned themselves for this transition, and many even experienced hypergrowth as a result.
These services were well-prepared to take advantage of the shift to remote work and other online activities. But one component that Zoom, Slack, and Netflix share is a common focus on product-led growth, referred to as PLG. These players were able to experience hypergrowth during the pandemic by providing their consumers with exceptional product experiences. They were able to identify the rapidly changing environment and meet customers' needs.
By focusing on product-led growth (PLG), these organizations were able to endure the challenges and emerge as leaders in their respective industries. This strategy is aimed at providing organizations with a path for sustained revenue growth while offering consumers an exceptional product experience and engagement. Let's have a closer look at the three Ws of customer engagement:
Who: The customer affiliates that need to be engaged or retained
What: The type of communication that must be sent
Continue Reading - https://us.sganalytics.com/blog/product-led-growth-is-driving-sustainable-revenue-growth/
Source Website - https://us.sganalytics.com/
Submitted March 29, 2023 at 03:28AM by Beautiful-Ad-7743 https://ift.tt/OQ5NJCE
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