Tuesday, November 7, 2023

Marketing Hurdles for SME Sustainable Brands: Does Certification Help?

It's a tough scene for sustainability-focused SMEs trying to make their mark in a space cluttered with deceptive green claims.

For those of you managing or marketing a small or medium-sized sustainable brand, I'm keen to know – what are the major marketing challenges you're grappling with? how do you effectively communicate your genuine commitment to sustainability and stand out? Does obtaining sustainable certifications made noticeable improve in your marketing reach or customer trust ?



Submitted November 07, 2023 at 12:09PM by No_Caterpillar4u https://ift.tt/kmUA759

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