UK clothing brands doing sustainability with meaning (not just marketing)

In trying to build awareness for my brand, I've been digging into what 'sustainable clothing UK' really means, beyond the buzzwords and greenwashing. I think brands like Finisterre, Rapanui, Lucy & Yak and Pangaia are doing really well and I'd love to follow their lead.

I build my brand on the idea of 'progress over perfection' from a mindset/wellness perspective but I guess this also counts for sustainability - have any of us get it perfect yet? I doubt it.

I wrote a blog article on my site outlining these 5 brands (only a short read)

https://aboveaverageclothing.co.uk/blog/5-sustainable-uk-clothing-brands-with-real-meaning-and-why-i-started-mine-differently/

I'm curious to hear what other brands 'walk the talk' and who did I miss?

Submitted November 04, 2025 at 06:11AM by aboveaverageclothing https://ift.tt/wG0MDyc