Friday, March 20, 2026

Comms person trying to learn fashion sustainability properly: where do I start?

Hi! I work in PR and trying to move toward sustainability comms in fashion and circular economy. I have some skin in the game — I write a resale fashion newsletter — but my formal sustainability knowledge is just good intentions at this point.

I want to fix that, I want to learn! I asked you recently about reports and you've been very helpful - I am caefully examining all of them.

But I want to understand more:

  • The EU Green Claims Directive and what's actually happening with it
  • ESRS, Digital Product Passports, and whatever else is coming that brands are panicking about
  • The difference between real circularity and very expensive greenwashing
  • Enough to be the comms person who actually understands what they're communicating (I am told it's rare)

After all this learning, I'd like to be able to hold a conversation with a sustainability team without googling words under the table.

So: podcasts? Newsletters? A course that's worth something vs one that just gives you a badge for your LinkedIn? European communities? Any humans in this space willing to point a well-meaning comms person in the right direction?I

I would really appreciaite any recs! Even the "okay but first you need to understand that..." ones.



Submitted March 20, 2026 at 05:59AM by Fair_Tip2915 https://ift.tt/6BNAfSr

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