Did you know that people make their first impression within the first 7 seconds of meeting you? That is really quick. And, once someone has a first impression it can be really hard to change their mind.
Fashion marketing experts will tell you that, good branding is your 7-second first impression. If done correctly, it's kind of like sorcery, it draws your customer in and makes people like you.
Knowing the right way to speak to customers about sustainability and ethics is a huge hurdle for most brands. It's difficult to balance between educational and preachy.
The best way to develop a good brand personality is to create Brand Guidelines. They are basically a set of rules that determine how your brand should be presented to the public covering everything from logos, to fonts, to color schemes, and copy.
Here is a free lesson with free downloadable templates to create your brand's guidelines.
https://shopvirtueandvice.com/blogs/news/fashion-branding-brand-guidelines
Submitted May 12, 2020 at 12:30PM by seedtostore https://ift.tt/2WrlkD0
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