I am sharing interesting interviews about how entrepreneurs from around the world have faced the challenges posed by the impact of the Coronavirus crisis.
In this interview, we meet Shayonti Chatterji, the founder of Urban Medley, a Sustainable Fashion Brand that supports the Indian handicrafts and artisans by bringing it to conscious consumers of the global market. She shares what it was like to have started a business on the eve of the lockdown when neither the launch plan nor the marketing plan was prepared for the pandemic. In times when the suppliers from developing countries stopped being able to ship their products, and many bigger brands refused to pay them, Urban Medley continuously supports its suppliers in India despite the financial strain it adds to the business. Shayonti speaks about the decisions she had to make to adapt, modify, and move on; and how the lockdown showed that we were all connected, whether we wanted it or not.
#LockdownEconomy #SustainableDevelopementGoals #AlterContacts #SDGaction35868 #fashion #sustainablefashion
Submitted July 30, 2020 at 11:49AM by Lockdown_E https://ift.tt/30b3MNj
No comments:
Post a Comment