Sunday, February 14, 2021

Do big brands have a future? (Discussion)

Hi guys, I’ve been working for a big sportswear brand for a couple of years now and only recently had my sustainability “awakening”. Ever since then, I started feeling guilty about what I do for a living and started wondering if there is even a way for the big players (Nike, Adidas, etc.) to readjust their business models radically enough to make it morally okay to support them. IMO less overstock and better merchandising don’t go far enough... I feel like every aspect has to be reevaluated yet I haven’t seen/read about a lot of realistic solutions. Feel free to weigh in or reach out!



Submitted February 14, 2021 at 05:46PM by fejoal https://ift.tt/3jR14og

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