A COTTON ON store recently opened near me, and based on what I have read on their website, I was positively surprised by their sustainability initiatives like using 100% sustainably sourced cotton and transitioning to carbon neutrality (https://cottonon.com/US/doing-good/news/good-goals.html). Since I am not super familiar with the brand, I wonder if this is too good to be true? Should I interpret this as greenwashing like H&M?
Of course, a brand of their size is undoubtably producing fast fashion (and obviously the overconsumption it perpetuates is not great), but I try to take care of my clothes/not buy too much, so I am most interested in verifying sustainability on the production end. Looking to purchase swimsuits and other items that are more difficult to thrift/purchase affordably from slow fashion brands.
Submitted June 17, 2021 at 09:13AM by Ok-Acanthisitta-2348 https://ift.tt/3cNIZ8x
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