Hey all!
I wanted to share my story with you. I have a brand called Vel-oh, which is two of us who design, and make everything from scratch. Over the years we have never thrown out cut-off of fabric, leather etc. Over the years we have had a number of brand collaborations, which we are happy to have had. Then the pandemic hit, and the business went to shit, who needs a bag, when you can't go out....
So we decided to pivet and focus on the cut-offs we have, we rebranded, set up a new website, and are about to go live. Our new focus is to collaborate with brands taking their offcuts and creating something beautiful. We have decied to only drop- 4 collections a year and each with a different brand, and totally limited edition (due to the number of fabric cut-offs). Our site also shows the amount of carbon footprint our site generates.
Im keen to understand if this type of business appeals to you, and also if I were to offer a buy now pay later is that a good thing- personally I don’t want to encourage overconsumption
Submitted July 07, 2021 at 10:25AM by Only_what_i_have https://ift.tt/3ACpH09
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