The top Google result for "Best Sustainable Brands" is basically greenwashing. Here's why.

If you search "best sustainable brands" on Google this is the top result: an article by thredUP.

Here are some of the brands they recommend:

1. Alternative Apparel - debunked
2. Everlane - debunked
3. H&M - do I even need to elaborate? - debunked
4. Allbirds - debunked (not transparent or ethical)
5. DL1961 - a brand we failed but didn't publish the findings.

That's a lot of mistakes for the #1 article on Google.

Now let me be clear, I have nothing against thredUP. I shop second hand often and we recommend thredUP for second hand in multiple articles on Eco-Stylist. However, this article being #1 on Google is deeply concerning.

What do you all think about this?

Submitted September 23, 2021 at 05:20PM by EcoStylist https://ift.tt/2XHgsgi