Interesting read by Beth Thoren, Environmental Action & Initiatives Director at Patagonia.
Patagonia is avoiding the term. Love their transparency. The article also stresses the importance of insetting vs. offsetting - something that's on O My Bags priority list too.
With growing trends in greenwashing and consumer awareness, is offsetting a brands carbon emission enough? Is one brands action enough to change the industry? What do you think?
Submitted November 03, 2021 at 04:00AM by omybagamsterdam https://ift.tt/3nTrPuT
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