Tuesday, January 17, 2023

Is FOR DAYS legit or Greenwashing?

My greenwashing red flags go up as soon as I see any brand claim to be 100% anything. FOR DAYS says "We make 100% recyclable clothing that never ends up in the landfill" and also " Everything is organic, non-toxic, and can be recycled into new fabric." However cotton degrades when it's mechanically recycled and digging deeper this is clearly evidenced in how their (very small) "re-new" and "re-refresh" collections only contains 12% and 26% recycled cotton. So they're still using a lot of virgin cotton.

Anyone else feel like something with that isn't adding up? Surely they can't be recycling "everything" into new fabric with only a tiny collection of 12-26% recycled content? Or am I missing something?



Submitted January 17, 2023 at 12:48PM by MyGreenCloset https://ift.tt/02vcKEg

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