Came across a very interesting research that consumers are willing to pay on average 9.7% more for green brands and sustainable services (PwC).
This led me to think: Would you ever pay a premium for sustainable products? I have in the past. I surely do prefer sustainable products over its cheap alternatives for everyday products too.
But I’d be lying if I said that the cost can sometimes be a significant barrier to adopting a sustainable lifestyle.
So, I’m curious, how much of a premium are you willing to pay for high-end sustainable products? Whether it’s for luxury fashion, innovative tech, or something else, what factors make you feel the higher price is justified? Is it the exceptional quality, the brand's strong commitment to sustainability, or perhaps the unique features of the product?
Also, have you ever found a high-end sustainable product that was worth the extra cost, or did you regret paying a premium product for a product that didn’t live up to its promise of “durability”?
Submitted May 20, 2024 at 03:58PM by No_Caterpillar4u https://ift.tt/C5W23Km
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