UK startup building a new marketing category called Sustainability-Pegged Rewards. Seeking feedback.

Hi everyone,

We’ve recently launched a browser extension for google chrome and we’d love some feedback from a community such as this, if there are those among you U.K. based.

https://chromewebstore.google.com/detail/treea-extension/ljacijhkobihcamhfdkoegknejlmnmfm

Treea works a bit like cashback. When you shop with brands through our platform, we receive a commission from them and share a significant portion with you.

What’s unique is that our rates are tied to the sustainability scores of brands we feature.

By shopping with brands that are reducing their carbon footprint, you save more the greener they become.

We’re hoping this model could change the way the world thinks about sustainability, by linking it with our natural pursuit of value.

We’re live with a multitude of brands across Fashion and Health & Beauty, including Decathlon, Superdry, Estée Lauder, Boots, Hoka and many other big names who see the potential in the model.

For now, our rewards methodology is built on a central question:

Are brands reducing their carbon footprint, or not?

We’re interested in how actual emissions are tracking relative to targets, how complete the data reported really is and how companies are ranking against one another on the road to net zero.

It would be fantastic to speak with as many of you as possible to get your thoughts and feedback on what we’ve built thus far.

Thanks

Submitted November 06, 2024 at 06:54PM by Vegetable_Excuse_971 https://ift.tt/zoZGPCc