The new White House executive order removes the de minimis exemption for low value (consumer) imports from all countries effective 29 August.
US consumers have a month before tariffs and handling charges are levied on all packages arriving from, for example, Europe and Australia.
This is potentially going to kill a raft of indie, SME and startup ethical and sustainable brands reliant on the North American market, whilst having close zero impact on most multinational fast fashion retailers. (In fact, it’ll take a lot of the pressure off them to clean up their acts as competition from sustainable brands disappears.)
Submitted July 31, 2025 at 07:30AM by AlphabetOfMe https://ift.tt/AhKFEUe
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