Thursday, February 13, 2020

Sustainable fashion market

Hi!

For a university project we are doing a market research about sustainable fashion. We want to see if there is a market for a platform that connects sustainable conscious customers with sustainable fashion brands.

Fashion is the third most polluting industry in the world, and the second largest consumer of water. As the population worldwide buys more clothes, the growing market for fast fashion has generated patterns of overconsumption that are taking a toll on the environment, leading to about 85% of all textiles being landfilled each year. As if that were not enough, the fashion industry is responsible for 10% of the world's carbon emissions and for half a million tonnes of microfibres released into the ocean every year, just by washing synthetic textiles. ​ Being aware of these problems is not enough but making sustainable fashion choices is still somehow difficult, since it is hard to access and discover new, affordable and verified eco-friendly brands all in one place.

Are you interested in sustainable fashion? Would you use a platform with sustainable fashion brands?

You can visit this website with information about our project https://www.shopmodal.com/about-us

Thanks for your help!



Submitted February 13, 2020 at 02:23PM by Trick-Peach https://ift.tt/2SOePr4

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