Tuesday, January 17, 2023

More sustainable through personalisation?

Hi all! 👩🏼‍🎨

I've launched a website for users to create custom photo art clothing👩‍🎤

I am using GOTS certified organic cotton which is fully recyclable. My goal is to create a sustainable alternative not only through materials, but also through personalisation.

My hypothesis: Users will be more likely to keep wearing a product over a long period of time if it has meaning to them. In this case, you can wear your photo memories.

What is your view? Can it work to create a longer product lifespan through personalisation?

To check out the website/product, hop over to https://oilonshirt.com: DESIGN NOW

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Submitted January 17, 2023 at 12:14PM by _maroria https://ift.tt/vzTMp6k

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