Hi I’m writing an article for a fashion magazine and I’m looking to speak to people who have recently given up or cut down on their fast fashion consumption.
The piece is exploring how the quiet luxury trend (think Succession, Gwyneth Paltrow, well made understated garments) might impact fast fashion. The quiet luxury trend doesn't seem to be going away so I’m looking at whether this shift towards prioritising well made, timeless pieces could accelerate the decline of the fast fashion industry. Earlier this year, it was reported that Asos' shares fell 78 per cent last year, while Boohoo fell 70 per cent and Shein has reportedly been valued at tens of billions below its $100bn peak.
I'd love to speak to consumers who have stopped buying so much fast fashion in favour of a buy less, buy better mindset that prioritises high quality clothes over fleeting trends. Please DM me or email sophlwilson2@gmail.com if you’d be up for answering a few questions. Thank you, Sophie x
Submitted April 28, 2023 at 08:46AM by slwwriter https://ift.tt/XSIbE4T
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