Tuesday, October 31, 2023

[Question for Brands Lurking] Sustainability Certifications and Third-Party Verifications: Worth the Effort or Room for Improvement?

Just throwing this out there for any brands in the crowd, big or small, that are navigating the sustainability journey. We see a lot of talk about third-party certifications and verifications like Fair Trade, Energy Star, and Rainforest Alliance. But what’s the real deal?

Is getting these badges of sustainability really making a difference for your brand? Does it help with visibility, trust, or even just making your operations more sustainable? Or are there parts of this process that feel like they could be better, more transparent, or more helpful?

Would love to hear your real, on-the-ground experiences and thoughts. And hey, if you're not a brand but have opinions on these certifications, feel free to jump in too!



Submitted October 31, 2023 at 02:20PM by zen___monk https://ift.tt/cDQUOAy

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