Thursday, December 28, 2023

Qaushey - Sustainable Fabric

Hello Amazing people, We are Qaushey (Pronounced as: "Kaw-Shay"), an Indian Handlooms brand trying to make a difference in our own way. We can be found on www.qaushey.com in case anyone is looking for sustainable Indian Handloom clothing we are here and it is long lasting like any other heirloom.

Our "WHY" originates from the fact that there is so much mis-selling when it comes to Indian Handlooms and the difference we are making by taking this art to the world. This project is an our honest effort to make the intricate Indian arts available to everyone in the world at right price.

Handloom as an art is ~5000 years old and has at one time been the darling of Roman kings and queens. It has endured the test of time since then, especially in past few decades it has suffered the most. That being said, there is always a silver lining and there is slow shift towards sustainable fashion choices. It is really amazing to see that there is a Reddit group that is working hard towards the change that we intend to see in future. We are just borrowing the future from our kids and our intention should be to give them a clean sea to go and enjoy the blue waters. What makes us sustainable are few important points:

  1. Instead of synthetic fibres, such as polyester and nylon, we use all-natural fabric bases such as cotton, linen, silk etc, which decompose quickly. E.g., Cotton decomposes in as little as a week to 5 months. Synthetic fibres, on the other hand, take almost forever.
  2. Synthetic fabrics, such as polyester and acrylic, shed microfibers when they are washed, becoming a major source of water pollution. 
  3. Our handloom weavers and handicraft artisans use plant or vegetable-based natural colours that are not harmful to the environment.
  4. The production of machine-made clothing requires a lot of water. For example, a pair of jeans takes 2,700 gallons of water to be manufactured. Water consumption in the handloom manufacturing process, on the other hand, is negligible.
  5. Our packaging is a cotton cover and a kraft paper mailing bag. They decompose very quickly leaving no traces behind harming Mother Earth.
  6. In process, uplifting the lives of grassroot level weavers and artisans who work hard to bring some of the most comfortable pieces to us.

Pls do reach out to us on [contactus@qaushey.com](mailto:contactus@qaushey.com) for enquiries. We ship to every geography. In case, you want us to design and custom make them for you, pls feel free to let us know. At an extra cost, we can get that done as well.

Cheers, Team Qaushey



Submitted December 28, 2023 at 07:34AM by IndianHandloomMod https://ift.tt/Y65fds4

No comments:

Post a Comment