I am a fashion business student and completing my final project for college - looking for feedback on my idea!
My idea is to create an app concept that resembles a carbon footprint tracker but for fashion! It'd be called "Fashion Footprint". The apps goal is to bring real awareness to how each fashion choice impacts our own carbon footprint and adds to the overall downfall of sustainability within the fashion industry.
App features
The fundamental feature of the app would be its tracking system powered by AI. Users simply log purchases and a sustainability rating will be given and applied to the users overall sustainability status.
There will also be user incentives that are unlocked through completion of sustainable goals which aim to provide users the "how to" in making good fashion choices e.g Purchase one item with a 100% organic composition.
For engagement purposes and attraction I would like to incorporate already existing features in popular apps such as Spotify and TikTok.
I am planning to include a twist on "Spotify wrapped" but for the users' sustainable progress it'd be called "My Fashion Footprint wrapped". This feature would showcase stats and facts regarding each individuals contribution to becoming more sustainable through fashion.
I would also like to include a form of "For You Page" as seen on TikTok which displays educational and engaging content revolving around sustainable fashion.
Please let me know if you'd be interested in an app like this and if you think it would encourage your sustainable fashion journey!
Submitted March 20, 2025 at 07:02AM by Suitable-Couple-3224 https://ift.tt/yGrzwWO
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