I was watching a really interesting YouTube video recently that dove into the world of luxury watches — but not just the usual craftsmanship and heritage stuff. This one focused on sustainability: brands using recycled metals, low-impact manufacturing, and even circular design principles.
It really got me thinking — luxury and sustainability have often felt like contradictory concepts. One is about exclusivity and indulgence, the other about restraint and responsibility. But maybe that’s changing?
I’m curious — do you think sustainability can genuinely be a core part of luxury watchmaking, or is it just clever marketing? Are there any brands you think are actually doing it right, not just greenwashing?
Submitted May 24, 2025 at 06:43PM by Zealousideal-Tip5693 https://ift.tt/tjCmTxA
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