In 2022, Yvon Chouinard, founder of Patagonia, did the unthinkable: he donated the entire company so that its profits would be exclusively dedicated to combating climate change. A move without precedent in the business world.
But this decision didn’t come out of nowhere. Since its inception, Patagonia has challenged the norms of consumption: it has invested in recycled materials, promoted repair over disposal, and made sustainability the core of its philosophy.
What started as a climber’s dream has become an impact-driven empire generating billions, inspiring brands, consumers, and a new generation of activists. Because Patagonia doesn’t just sell clothes—it sells a better future 🌱
Submitted May 18, 2025 at 06:13PM by dameunleuro https://ift.tt/QrXeBOU
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