What do you wish activewear brands actually understood? Trying to create something better

Hey ladies,

I’m working on starting a women’s activewear brand—and I wanted to come here before going too deep, because honestly, I’m building it for women like us.

What I’ve found (and felt!) is that most workout gear either:

• Fits great but is made from plastic-heavy fabrics that don’t align with sustainable values
• Or it’s eco-friendly, but not supportive, flattering, or built for real workouts

I want to change that—create activewear that performs and cares about the planet, without compromising on feel, fit, or confidence.

But I don’t want to build this in a vacuum. I want to ask:

• What do you actually look for in your workout bras or leggings?
• Have you ever had a brand you loved—until it stopped delivering?
• Would you ever consider biodegradable workout gear that performs like the best brands?

Whether you’re deep into strength training, yoga, running, or just trying to move more mindfully, I’d love to hear from you.

Even a sentence or two would help so much. If you're up for filling a short survey or just chatting, I’d be incredibly grateful. Just comment or DM—I promise I’m not here to sell anything, just to listen and build with purpose.

Submitted June 28, 2025 at 05:48PM by SuperNARI https://ift.tt/6sWkgfX