Just walking around some shops with my partner and stumbled into H&M. Completely skeptical of finding anything of value in here, but then I saw some jeans out of the corner of my eye.
From a first glance I was completely shocked. Selvedge jeans at H&M? No way.
I go over to inspect and think this doesn’t look quite right. I’m not well versed in garment production to know exactly what’s wrong but have handled enough decent quality jeans to know that something isn’t right.
Then I turn up the jeans and I thought - these absolute fuckers are faking selvedge jeans?!
I want to say that I’m surprised but honestly, I’m not. It’s obvious they can see the trend in people preferring high quality clothing / buying second hand etc and they’re trying to get in on it in the most fast fashion way possible.
Submitted September 09, 2025 at 05:39AM by he4dache https://ift.tt/8hKGk5X
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