Monday, September 29, 2025

Need advice on how to grow my mom’s Etsy brand (handmade futuristic dresses)

Hi everyone,
I’m looking for advice on how to help my mom’s Etsy shop take off.
It’s always been her dream to have an online store: she makes every single dress by hand, sewing and embroidering them herself. She’s even using a very unique and expensive fiber optic fabric to give them a futuristic look.

She has over 40 years of experience in the field, so the craftsmanship is there. The problem is, I don’t have much experience when it comes to growing an online brand.
I’m wondering if maybe:

  • the niche is too unusual,
  • the prices are too high,
  • I’m doing SEO wrong,
  • or maybe people just don’t like this type of product.

I don’t want to spam (the shop is called TechFashionStore on Etsy), but I’d really love some practical advice on how to improve things.

What do you think I could do to help this brand grow?

Thanks a lot to anyone who shares their thoughts 🙏



Submitted September 29, 2025 at 05:35AM by LopsidedWealth4145 https://ift.tt/mWwP5od

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