What I learned turning a personal struggle into a sustainable fashion brand

Hey everyone,

I wanted to share a personal story that shaped the way I think about fashion and sustainability, and maybe it resonates with some of you here who care about conscious living and fashion.

I grew up in India, where leftover fabric scraps were never waste — they became doll clothes, patchwork, or something creative. It was my first taste of what people today might call slow fashion. Years later, during my pregnancy in the Netherlands, my skin became ultra-sensitive. Suddenly, I realized how much the fabrics we wear affect our health, comfort, and even confidence.

That moment changed everything. It’s how MOH MODE was born. “moh” means love in Hindi. For me, it’s about love for the planet, for people, and for the clothes we live our lives in.

At MOH MODE, I started small, creating with natural fabrics like hemp and organic cotton, collaborating with artisans, and avoiding waste wherever possible. Over time, it grew into something bigger than I expected: a curated marketplace where independent sustainable designers from around the world could connect with people who care about craftsmanship, ethics, and circular fashion.

Here’s what I’ve learned along the way that might help anyone starting something new:

• Listen to your pain points — mine was my skin sensitivity, which led to a solution others also needed.
• Start with what you have — scraps became my training ground for creativity.
• Build with community — every artisan, pop-up store, and conversation shaped this journey more than spreadsheets ever could.
  

Now, MOH MODE isn’t just online. We’re present at pop-ups and ethical markets across Europe, building real-world connections with conscious consumers who want fashion to feel good — inside and out.

I’d love to know:

• What’s the biggest challenge you face when trying to shop sustainably — is it price, availability, or just not knowing where to start?
• For those curious but not yet involved — what would make sustainable fashion feel more accessible or exciting to you?
• If you’ve experimented with slow fashion, second-hand finds, or natural fabrics, what has that journey looked like for you?

(Full transparency: I’m the founder of MOH MODE. This post isn’t about selling - just sharing a journey and sparking a conversation. If you’re curious, I can share links in the comments.)

Thanks for reading. Excited to hear your thoughts!

Submitted September 28, 2025 at 12:08PM by Moh_mode https://ift.tt/ivcurhw