India probably has one of the richest collections of heritage products in the world — handicrafts, GI-tag goods, traditional textiles, antiques, natural materials, indigenous techniques, you name it.
Yet when it comes to exports, most people seem to chase the same few categories, same markets, same models.
It makes me wonder — is the real challenge really about demand and viability, or is it about:
- longer learning curves
- slower scale
- lack of clear playbooks
- regulatory fear
or simply the discomfort of doing something unconventional?
The irony is that global buyers often want authenticity and story-driven products — exactly what these heritage items offer.
So why do you think so few exporters choose the path less traveled?
Is it risk, mindset, ecosystem gaps, or something else entirely?
Would love to hear thoughts from exporters, buyers, or anyone exploring niche businesses.
Submitted January 04, 2026 at 05:16AM by Tas_J_Nehru https://ift.tt/WDhEwvq
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