Hi, I’ve been working on a platform (Niche by Nature) that’s focused on making circular fashion more accessible — and I’m currently close to launching.
From a consumer perspective, I’ve always felt like:
• Circular options are hard to discover
• It’s difficult to know what’s genuinely better vs greenwashing
• Most platforms still push overconsumption, just with a “sustainable” label
So what I’m trying to build is something that:
• Helps you discover more intentional, non-mass-produced pieces
• Gives some visibility into the impact of what you’re buying
• Encourages circular behaviour (not just buying more, but reusing/returning over time)
On the backend, we’re working with recycled textile suppliers, textile sorter, circular packaging, and trying to build a system where items can come back into the loop instead of ending as waste.
I’ve just redesigned the website and added early access/waitlist features, but before I move forward, I’d really value perspectives from people who actually care about sustainability:
• Does this feel genuinely useful, or just another “sustainable” concept?
• What would make you trust (or not trust) something like this?
• What’s missing from your ideal sustainable shopping experience?
Here’s the link: https://www.nichebynature.com/
Open to honest feedback — even if it’s critical. I’d rather fix things now than later.
Submitted April 6, 2026 at 06:31AM by Scared_Attorney4688 https://ift.tt/fDV5EbY
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