https://www.youtube.com/watch?v=9zJjL1fkods&t=6s
The London W11 Circular Cashmere capsule is the nexus of recycling and luxury - cashmere items that have a high level of design, versatility, made from fine recycled cashmere yarn that stands the test of time; the eco-conscious choice for feel-good fashion.
By backing the London W11 Circular Cashmere campaign, you are pre-ordering luxurious, timeless chic and long-living items, made in Italy from finest recycled pre-consumer cashmere yarn. The delivery will be in December in time for Christmas.
What is circular luxury and why does it matter? London W11 is going circular as a first-mover:
- Drastically reduce cashmere fibre waste in the fashion industry - currently, 12% of material is being thrown away during the manufacturing process;
- Radically reduce the environmental impacts of producing new garments, by using 5x less dye (and therefore reducing water waste) per sweater, minimising transportation costs, and using ca. 25% of the Grade A virgin cashmere wool compared to a normal sweater, equivalent to saving the wool from 6-8 cashmere goats;
- Combat the wasteful cycle of "seasonal" fashion by making durable products that last and never go out of style.
Circularity is the eco-conscious choice, the essence of sustainability.
Submitted October 14, 2019 at 11:48AM by LondonW11 https://ift.tt/2IPkgSe
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