The good part in the fashion industry is we see brands talking about sustainable materials, take-back programs and even re-sale. Despite these efforts, the consumer's shopping behavior is so unpredictable raising the risk of: OVERPRODUCTION; Shouldn’t the first step be to produce less?
As a small business and to tackle this inventory problem, we navigated through the pre-order model – A model where clothes come to life only when someone, somewhere, whispers, "Yes, I want this.
Here are few takeaways we learnt:
- Resource Efficiency: A lot more sustainable use of resources since production is aligned with actual demand.
- Streamlined Supply Chain: A more streamlined supply chain in terms of lead times and operational efficiency
- Strengthen Customer Relationship: Customers became part of the narrative and fostered a more personal connection as we shared updates about their creation.
Calling all fashion brand owners and designers to comment below; Lets initiate a conversation
Submitted November 29, 2023 at 12:34AM by Pureclothforkids https://ift.tt/lZCFHQw
No comments:
Post a Comment